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NEUROCRITICAL CARE ADVOCACY NCS Advocacy Committee Speaker’s Bureau, Social Media, and Public Education By Sarah Livesay, DNP and Tamer Abdelhak, MD The NCS is going through very exciting times Our long awaited project of creating an NCS Wikipedia page is lately. Growing interest in neurocritical care almost completed. We expect this page to fill a major media void both on the medical side and the public that has been present over the last few years. Wikipedia is not side has been very fast. The NCS has been only a search engine that people use but it also serves as a great working on multiple fronts to cope with the marketing tool. We expect to follow that page with series of other demand of its growing membership and Wikipedia pages connected to neurocritical care, notable members position across the medical field. of the NCS, and others that have contributed to the development and rise of neurocritical care over past 30 years. On the neurocritical care advocacy front, a lot of exciting projects have been coming along In addition to the above, we are excited to collaborate with other Sarah Livesay, and are in development. committees and members about new ideas and projects. Some DNP exciting projects that are in development include a major project The first project that has developed and kept documenting neurocritical care history and evolution. growing over the past year is the patient and family brochure. Some of you who We thank all our members for their continued support and have attended the last NCS Annual Meeting advocacy efforts to promote the NCS and the care of patients with in Arizona might have seen it but it is also catastrophic neurological conditions. Please do not hesitate to available on the NCS website. It is a great reach out to the Advocacy Committee if you have any additional tool for our patients and families to give thoughts or suggestions for neurocritical care advocacy. them basic knowledge about neurocritical care and what to expect. Now that this brochure has been finalized Tamer Abdelhak, and we received positive feedback from our MD members, we are proceeding with the next step. The brochure is being translated to several languages that might be of interest to our members and the public and to emphasize the international position of the NCS. Spanish, French, and Arabic are examples of the many languages to which this brochure will be translated. This effort will address non-English speakers in the U.S. and also our international partners. Another important project that was finalized over the past year is the NCS Speaker’s Bureau. We successfully completed a positive media training experience during the NCS Annual Meeting in Arizona and had great participation from NCS leaders who volunteered to become media speakers for the NCS. We are now moving through next steps. We are streamlining the process of media intake as well as the use of Google Voice to have a common pool of communications that we can connect with members of the media. We are also preparing to have another media training course during our coming Annual Meeting in Washington, DC. Given our previous positive experience, we are looking forward to another productive and expanded training not only for speakers but also for interested members. Finally, we want to foster use of the internet to increase the recognition and presence of NCS projects. We are going through massive changes in our website and using Facebook and Twitter to connect with our members and public thanks to our Communications Committee. 12


241300_NCS Currents_March2016_23
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